What’s one quite simple technique that you could implement today to increase your donor database? I will tell you, but first just a little history. One of the most frequent questions I’m asked is “what are you finding the most challenging facet of fundraising?” Fundraising happens to be challenging, particularly for the one-person development/marketing/communications shop. Yet, in the current economy, it may appear to be even more so. Two weeks into my initial job in Fundraising consultant development director for any small local health agency) I learned that the organization’s annual appeal was rapidly approaching. The database would be a dinosaur, yesteryear three year’s appeals had lost donors and cash and my budget (as well as experience) was limited. Because of two books – Mal Warwick’s Revolution within the Mailbox and Dan Kennedy’s The best Sales letter – and also the fortune of locating a fantastic mail house, I was able to create an impressive campaign that I remain proud of even today at http://www.giftedphilanthropy.com/london
Fundraising consultant remained stymied by an area. Neither our budget nor my board would put any funding towards renting a list at http://www.giftedphilanthropy.com/london.
I knew that, successful as that appeal has been, we really required to grow our donor base, so I put together things I referred Fundraising consultant package. For every donor who gave in excess of $250, along with the thank you letter I would include a packet, plus a simple request to “pass it on” to like-minded associates. I was concerned about looking “cheesy”… worried about turning donors off. I needn’t happen to be. The “pass it on” concept was successful. A long time afterwards I cannot recall just how many new donors we introduced, but three of them changed into major donors. What’s a similar indisputable fact that you can use to grow your own donor base? This one came straight from the master of junk mail himself at http://www.giftedphilanthropy.com/london.Read More