Looking to market your website or business online? There are two broad categories of internet marketing methods – paid advertising and SEO companies in Cambridge also known as paid or organic traffic generation. In this article we will explore the benefits of both, compare the two to see which is more suitable for your business type Paid advertising, often also known as Paid per click (PPC) advertising, is advertising offered by providers such as Google, Yahoo and Facebook. It is called Paid per click because under some schemes, advertisers only need to pay if someone clicks on their add Alternatives to Paid per click would be Paid per Impression or just simply ads on monthly paid schemes. The benefits of PPC ads are that you can jump into them straight away. Apart from the time taken for you to set up your Google Ad Words account and the time Google takes to approve your ads, you can start advertising and reaching out to your audience straight away.
SEO companies in Cambridge which we will later discuss which will be known to take some time. PPC also allows a variety of advertising methods including targeted search terms and Image Ads.
Image based ads are a big plus in advertising because a picture speaks a thousand words and in many instances an image ad is more attractive to an audience than word ones. Scalability for PPC ads, you can have as big or small a campaign as you want simply by varying your budget. Ad placements allowed by certain PPC providers means you can reach out to your audience at places other than search engines – for example popular blogs and websites. Audience targeting many PPC providers also allow for you to choose your audience target in terms of demographics, location, gender etc. SEO companies in Cambridge targets Organic traffic derived from Google Search results. When someone types in a keyword in Google search, the top results are websites which Google deems most “relevant” to the keywords. The process of trying to get your website to these top Google ranks for your desired keywords is the process of SEO.